According to Wikipedia, a SWOT analysis  is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the project and identifying the internal and external factors that are favourable and unfavorable to achieve that objective. Here you can see pictures of students doing a SWOT analysis of the case (Vlaardingen, a city in the Greater Rotterdam area). Mindtools has a comprehensive explanation on SWOT analysis.